The end of the ‘Mercury’ brand by 2014



Ford is closing down the Mercury brand for good. All the sales went tremendously down on 74% since 2000 (in the figures of 2010).


During the last years the whole Mercury line of vehicles consisted of just four modifications: crossover Mariner, sedan Milan, Grand Marquis Medicare mobile and SUV Mountaineer. The Milan was just a dub of the Ford Fusion version, the Mariner crossover a riff on the Escape, the Mountaineer was based on the SUV Explorer and the Grand Marquis mobile was available for a special order only.

When the Grand Marquis and Mountaineer went away and it came to no point there was no reason to keep the ‘Mercury’ brand at all.

It was announced that The Ford was to shut down Mercury by 2014 according to the withdrawal plan. But it is possible now to give a much sooner timeline – the year of 2012.